Experienced Paid Media Leadership With an Insider’s Perspective

Founded in 2005 by Karen and Court Rich, Rich Marketing specializes in strategic media planning, consulting, negotiation, buying, optimization, and reporting across digital, social, and traditional channels. With 30+ years of media experience and four distinct industry perspectives, we help B2B and B2C businesses and organizations build results-driven campaigns with smarter strategy and stronger media value.

  • Client-Side Perspective

    We understand the pressure marketing teams face to maximize goals with limited budgets. Our client-side experience helps us build efficient, strategic media plans that align objectives, spending, and measurable results.

  • Agency-Level Standards

    With experience inside 4A advertising agencies, we bring high-quality thinking, attention to detail, and industry best practices — without the added overhead clients do not need.

  • Media Insider Advantage

    Our media-side experience gives us a negotiation edge. We know how media companies sell, package, and prioritize inventory, allowing us to secure stronger value and greater impact for every client ad dollar.

  • Self-Managed Buying Insight

    We understand the realities of buying and managing digital and social campaigns directly within ad platforms. Our platform-level knowledge helps clients make smarter decisions around setup, targeting, budgets, optimization, and performance.

Meet the Rich Marketing Prinicpals

Founded in 2005 • 30+ Years of Media Experience • Digital, Social & Traditional Media Expertise • B2B & B2C Campaigns

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KAREN RICH, Agency Principal

Karen is the player that everyone wants on their team — a strategic media leader with deep experience across journalism, advertising, marketing, ad tech, and media buying. Known for seeing the full field, she helps clients turn business goals into integrated media strategies that are thoughtful, efficient, and built to deliver measurable results.

Rooted in traditional media and an early adopter of digital and social platforms, Karen understands both the fundamentals and the future of media buying. Her experience allows her to build campaigns that are strategic, efficient, and aligned with each client’s objectives.

An active leader in the Seattle community, Karen has served on numerous nonprofit boards and is a member of the American Marketing Association and the Seattle Advertising Federation. She earned her bachelor’s degree in Communication and Marketing from the Edward R. Murrow College of Communication at Washington State University and continues to expand her digital marketing expertise through the University of Washington's advanced digital marketing certification program.

Creative, competitive, and endlessly curious, Karen brings energy to everything she does — from media strategy and community service, to skiing, tennis, golf, and her cherished rose garden.

M. COURT RICH, Agency Principal

What's the M stand for? M is for Marketing! Court has spent his entire career in pursuit of marketing excellence. From the client-side, agency, research, and media, Court brings a multi-tiered approach to finding what works. It helps that Court's an ambidextrous contrarian. While Court's left brain is crunching numbers, his right brain is making it branded and beautiful. His contrarian nature ensures your campaign will always be a step ahead of conventional wisdom.
Active in the Seattle advertising community, Court has served on the board of directors for the American Marketing Association and Seattle Advertising Federation. Court has an MBA from Seattle University with an emphasis in marketing.

For the record, Court shoots pool left, swings clubs right, paints left, plays tennis right, skis down and across.

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Values & Transparency

Rich Marketing is committed to creating meaningful value through strategic thinking, media expertise, creative problem-solving, and responsible stewardship of client budgets. We hold ourselves — and our media partners — to high standards of integrity, accountability, and performance.

We work best with clients who deliver honest value to their customers, support fair and livable wages for their employees, and invest in the communities they serve.

As a full-disclosure media agency, Rich Marketing provides transparent fees, clear billing practices, and net media pass-through so clients know exactly how their media dollars are being planned, placed, and managed.

Trusted by Organizations That Move People, Markets, and Communities

From consumer brands looking to stand out, to emerging technology and service companies introducing what’s next, to organizations reaching highly specific audiences, Rich Marketing partners with businesses and organizations that create meaningful impact in people’s lives.