What works and what doesn’t? Awareness, yes, but in today’s world it’s all about leads and sales. Your full funnel strategy had better be heavy mid- and lower- funnel. We work with clients and in-house marketing teams to determine the best mix of tactics in an ever-changing digital landscape.
Finding the right mix of media tactics is only half the battle. Building, branding and testing these tactics for tracking success requires experience.
Rich Marketing uses media planning and buying tactics that drive engagement through a full-funnel media planning and placement integration approach — relating media costs to efficient customer engagement, lead data, and acquisition.
Rich Marketing is an alternative to hiring a full-service advertising agency and offers media consultation, strategizing, planning, and buying services a la cart. We work closely with existing marketing teams to consult and provide expertise and execution where needed. It’s critical to have digital, social, and traditional media coordinated and pulling in the same branded direction to create a successful customer journey.
Advertising and marketing has never been more targeted and measurable. Digital media helps customers on their journey to becoming a customer. Without a healthy mix of these tactics you could be losing customers and wasting ad dollars.
Social media is here to stay! It’s building and changing every day, and it’s not going away. Facebook’s platform, for example has a critical mass in many key demographics. If your customers are on social media, you need a credible presence and strategy on your customers’ platforms of choice.
The future of traditional media is uncertain, but for top funnel targeted awareness, there are still significant brand building options available. As audiences have fragmented and digital and social media have taken over, legacy media still has many unique opportunities for your business.
But what about the creative? We partner with the best creative shops and freelance graphic designers, writers, and producers in the business that are specific to your needs. Depending on spend, sometimes creative is free-of-charge.
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