Digital Media Services
Digital media gives your campaigns precision, flexibility, and measurable performance. Rich Marketing helps you select the right mix of platforms, placements, targeting, tracking, and optimization tactics to reach the right audience — then refines performance as the data comes in.
Digitally-Targeted Awareness & Reach
Programmatic Digital Display
Programmatic display places your ads across websites, apps, and digital platforms where your target customers are likely to spend time. It helps make media buying more efficient by using audience data, budget controls, and ongoing optimization to improve results throughout the campaign.
Best for: Building awareness, reaching specific audiences, and running efficient digital campaigns at scale.
Direct Buy Digital Display
Direct buy digital display gives you the opportunity to advertise directly with specific websites, publishers, or media partners. This works well when you want more control over placement, need a premium position, or want your brand associated with a trusted source.
Best for: Premium placements, niche audiences, and trusted publisher environments.
Mobile Display
Mobile display reaches people on the phones and tablets they use throughout the day. It is a good fit for local campaigns, location-based messaging, quick calls to action, and keeping your business visible while people browse, shop, read, or use apps.
Best for: Local awareness, mobile engagement, app traffic, and location-based campaigns.
Native Ads
Native ads place your message in a format that fits naturally with the surrounding content. They can help drive awareness, website traffic, and consideration without feeling as interruptive as a standard display ad.
Best for: Content promotion, awareness, website traffic, and educating potential customers.
Sponsored Emails/eNewsletters
Sponsored emails and eNewsletters place your message inside emails that subscribers already receive and trust. They can be helpful for promoting offers, driving website visits, generating leads, and reaching specific industry, lifestyle, or local audiences.
Best for: Lead generation, event promotion, special offers, and reaching trusted subscriber lists.
Digital Video & Audio
Digital Streaming Video & Connected TV (CTV/OTT)
Digital streaming video reaches people watching content through connected TVs, streaming apps, and on-demand platforms. It gives businesses the visual impact of a video commercial, with more audience targeting and performance insight than many traditional TV buys.
Best for: Brand awareness, video campaigns, reaching streaming audiences, and adding targeted video to a media plan.
Digital Online Video
Online video helps businesses explain who they are, what they offer, and why it matters through sight, sound, and motion. It can lift brand, support awareness, product education, promotions, website traffic, and other actions that move people closer to becoming customers. Digital online video formats include pre-roll, mid-roll, pre-roll, and out-stream.
Best for: Product education, brand storytelling, promotions, and driving online engagement.
Digital Streaming Audio & Podcasts
Streaming audio and podcasts reach people while they are listening during commutes, work, exercise, errands, or downtime. These placements can help build awareness in a focused listening environment, often with targeting by location, interests, audience type, or content category.
Best for: Brand recall, local reach, podcast sponsorships, and reaching people during screen-free moments.
Digital Performance & Conversion
AI Search
AI Search helps businesses show up in emerging search experiences where people ask conversational questions and receive summarized answers, recommendations, or guided results through tools like ChatGPT, Google’s AI-powered search features, and other AI-driven platforms. Unlike traditional search ads, which focus on keywords and paid placements on search results pages, AI Search is more focused on being discoverable, credible, and clearly represented when AI tools are helping users research options and make decisions.
Best for: Building visibility in AI-assisted research, improving brand discoverability, supporting content authority, and reaching customers earlier in the decision-making process.
Search/Pay-per-click/Search Engine Marketing (SEM)
Search advertising puts your business or organization in front of people who are actively looking for what you offer through search engines like Google or Bing. It is one of the most direct ways to capture existing demand and drive website visits, calls, form fills, purchases, or store traffic.
Best for: Capturing high-intent traffic, driving calls, increasing website visits, and generating conversions.
Advanced Retargeting/Remarketing & Cross-Device Targeting
Retargeting keeps your business in front of people who have already visited your website, viewed a product, or interacted with your ads. Cross-device targeting helps carry that message across phones, tablets, computers, and connected TVs so your campaign stays connected as people move through their day.
Best for: Re-engaging interested prospects, improving conversion rates, and supporting longer buying journeys.
Demand Generation B2B/B2C
Demand generation helps build awareness and interest before someone is ready to buy. It gives your media plan a way to introduce your business or organization, educate potential customers, and create future sales opportunities.
Best for: Building interest, educating prospects, filling the funnel, and reaching new audiences.
Lead Generation B2B/B2C
Lead generation campaigns are designed to turn interest into real inquiries. They can help drive quote requests, appointment requests, form fills, downloads, calls, or other actions your sales team can follow up on.
Best for: Capturing inquiries, building sales pipelines, booking appointments, and generating qualified prospects.
Shopping/Inventory Ads
Shopping and inventory ads show products, pricing, photos, and availability dynamically to people who are already browsing or comparing options. They are a strong fit for retailers, dealers, e-commerce businesses, and any company that needs to promote specific products or current inventory.
Best for: E-commerce, retail inventory, product sales, and promoting available stock.
Digital Retail & Local ACtivation
Sponsored Emails/eNewsletters
Sponsored emails and eNewsletters place your message inside emails that subscribers already receive and trust. They can be helpful for promoting offers, driving website visits, generating leads, and reaching specific industry, lifestyle, or local audiences.
Best for: Lead generation, event promotion, special offers, and reaching trusted subscriber lists.
Retail Media Networks
Retail media networks allow brands to advertise within retailer-owned websites, apps, emails, and shopping platforms. They are useful for reaching people while they are researching or buying, promoting specific products, and connecting advertising more closely to sales activity.
Best for: Retail brands, product promotion, shopper marketing, and driving purchase activity.
In-Store/Point of Sale (POS) Media
In-store and point-of-sale media reaches shoppers when they are already in a buying mindset. It can help your product stand out, support promotions, influence last-minute decisions, and reinforce your brand at the point of purchase.
Best for: Product visibility, retail promotions, impulse purchases, and shopper influence.
SMS Sponsorships
SMS sponsorships deliver short, timely (mostly text) messages to people who have opted in to receive them. They can work well for offers, event reminders, local promotions, limited-time announcements, and campaigns where quick action matters.
Best for: Time-sensitive offers, event reminders, local promotions, and quick-response campaigns.
Hyper-local/Geo-fencing
Hyper-local and geo-fencing campaigns geo-target people based on specific locations, such as neighborhoods, event areas, retail zones, trade areas, or competitor locations. They are useful for local awareness, store traffic, event promotion, and reaching people in the places that matter most to your business or organization.
Best for: Local businesses, competitor targeting, event marketing, driving visits from nearby audiences, and messaging to relevant location-based audiences.