Where Strategy Meets Media Placements
Strong campaigns rarely rely on one channel alone. Rich Marketing plans, buys, manages, and optimizes media across digital, social, and traditional channels — connecting client goals with the right audiences, placements, timing, and measurable actions.
High-Profile Sports Media Across Five States
Sports sponsorships, TV, radio, OOH, digital video, display, social, print, and ethnic media helped UW Medicine build regional brand presence. See Our Integrated Media Services →
Privacy-Conscious Healthcare Targeting
Contextual, publisher, PMP, caregiver, advocate, and geographic targeting helped UW Medicine reach specialty patients.
Social Campaigns Driving Healthcare Appointments
Geo-targeted social media engaged nearby patients with primary, urgent, and virtual care options, driving local clinic traffic and appointment-related actions.
Regional Media Connecting Students to Local Help
Geo-targeted Google RDA, YouTube, Meta, display, and video connected students and parents with local WA Grant resources and FAFSA support.
Fast FAFSA Media Built for Action
A quick-turn YouTube, Google RDA, and Meta campaign retargeted WA Grant audiences in English and Spanish to drive FAFSA help and applications.
Statewide Media Driving Financial Aid Action
YouTube, Google RDA, Meta, display, CTV/OTT, AI Search, and school posters built statewide WA Grant awareness and drove 324K+ FAFSA clicks and increased applications.
Media Driving Tax Credit Applications
Broadcast, OOH, print, digital, social, Search, YouTube, CTV/OTT, and retargeting helped drive Working Families Tax Credit awareness, clicks, applications, and refund growth. See Our Integrated Media Services →
Media Driving Unclaimed Property Searches
OOH, TV sports, NPR, radio, streaming audio, Google RDA, YouTube, Meta, display, native, and Spanish media drove statewide claim searches and submissions for Washington’s Unclaimed Property campaign.
Airport Activation For Social Engagement
An interactive SEA Airport exhibit extended UW’s FIFA World Cup partnership, capturing traveler attention, encouraging social engagements, and amplifying a broader TV, OOH, and digital awareness campaign. See Our Integrated Media Services →
Media Connecting Seniors to Tax Relief
Print, CTV/OTT, display, native, and Meta helped seniors learn about property tax exemptions and connect with county assessor resources.
Community Credit Union Media With Purpose
Media promoted Harborstone membership and specialty banking products to consumers, businesses, and local communities across Washington service areas.
Common Sense Banking, Market by Market
Outdoor and TV placements helped Washington Federal extend brand consistency and local presence across an 18-market expansion media buy. See Our Integrated Media Services →
Community Sponsorships with Social Amplification
Storm preparedness messaging used long-running utility, county, and city partnerships across partnered TV, print, digital, and social to keep communities ready for severe weather. See Our Integrated Media Services →
Niche Research Recruitment Targeting
Parent-age segmentation and message variations helped recruit families for pediatric Celiac research through targeted digital and social media.
Culturally Relevant Health Media Targeting
Digital display reached Native communities and reservation audiences with supportive, privacy-conscious health-related placements.
Multi-Language Media for Utility Assistance
TV, ethnic media, CTV/OTT, display, YouTube, and Meta reached vulnerable residents with bill assistance resources in seven languages.
High-Impact Media Moving Brand Perception
Wrapped transit, rail station takeovers, and streaming audio created co-branded dominance that increased surveyed partnership association and brand lift. See Our Integrated Media Services →
Targeted Media for Membership Growth
Google RDA, Meta, YouTube, search, interest, and location targeting reached travelers and grew Airlift Northwest memberships.
Weather-Triggered Display Ads
Forecast-based display delivered timely preparedness messages before severe weather, supported by TV weather sponsorships and social awareness.
Recruitment Advertising Driving Applications
Digital and social media targeted healthcare workers across six states and key California markets to increase qualified applications.
Inventory Search Ads for Active Shoppers
Inventory shopping ads captured high-intent vehicle searches and built retargeting audiences for dealership sales follow-up.
Conquest Emails to In-Market Buyers
Targeted email offers reached active auto shoppers, driving dealership website traffic to build audiences for retargeting and lookalikes.
Dynamic Social Inventory Ads
Meta inventory ads served available vehicles to interested shoppers and used website traffic to move prospects toward purchase.
Outdoor Media Owning the Market Moment
High-impact outdoor captured local commuter attention and extended UW application visibility across TV, transit, outdoor, and digital display awareness. See Our Integrated Media Services →
Print Takeovers With Flexible Messaging
Publisher partnerships combined print and digital placements to support flexible UW Medicine branding, seasonal messages, and timely announcements.
Digital Media for Behavior Change
Targeted video, YouTube, Meta, DOOH, retargeting, and multilingual media turned tire-care awareness into cleaner-water actions.
Rapid Media Partnerships Shifting Behavior
Paid PSA partnerships, broadcast TV, cable, and geo-targeted streaming video used real nurses to deliver trusted masking messages.
Targeted Media Driving Food-Waste Downloads
Cable TV, targeted display, online video, and Meta retargeting awareness to downloadable food-waste reduction tools.
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See how Rich Marketing can turn your business goals into a smarter media plan.